The Power of Beatmaking Video Twitter Threads

Why producers should use their Twitter feeds to celebrate their own creations and other people's work.


During the recent #RunToFlipChallenge Houston-based producer Simulated Sid pointed out the abundance of amazing, creative beatmaking videos producers are currently sharing on social media. “It’s like a golden age for beatmaking videos,” he wrote. “It reminds me of watching skate tapes in hs. It has that same kinda raw DIY dopeness.”

This point stuck with me. Sample challenges have been around for many years and are far from a new concept. But it feels like the inexpensive ability to film the beatmaking process or create a DIY video, the ease of sharing videos on Instagram and Twitter, and the viral component of hashtags are all birthing a new, unique moment for producers to share their work.

Recent sample challenges by folks like Dibiase and Nelac The Beat Ninja have shown the power of using Twitter as a platform for producers to showcase their talent. These challenges have also shown the collective force of the beatmaking community.

And even if a post isn’t sample challenge related, both Instagram and Twitter give producers the perfect opportunity to get their work in front of a broader audience.

Twitter is an especially powerful tool for producers because users can create Twitter threads. Threads are a powerful way to share connected thoughts and ideas, parts of/whole articles, images, and videos. They typically generate more meaningful engagement than a singular tweet.

Beatmaking threads have the potential to produce some serious engagement because they let producers curate and highlight their best work in one single location. Here’s a recent one I did highlighting selections from the #SwinginFlipChallenge and the #RunToFlipChallenge.

If I can generate engagement from making a thread of beatmaking videos, I would encourage producers to do the same by creating threads of their own work, threads of other producers they want to support, or threads that incorporate their own work side by side with the work of others.

Even if you only have 10, 100, or a few hundred followers, threads are a great way to build a community around your Twitter feed and turn it into a trusted destination.

Here is a good, quick primer on how to create a Twitter thread from the Twitter Help Center. There are also video tutorials on YouTube that walk you through the process, though I had trouble locating a really good one.

From experience, I have a few recommendations I’d like to share.

  1. Number your tweets. This helps people keep track of what’s going on in your thread, especially if they discover the thread through a tweet that comes towards the end.

  2. Always attach an image to the first tweet in the thread. For some reason this seems to be the best for engagement.

  3. Threads don’t need to be super long, so don’t overwhelm yourself at first. Even a thread that’s 4-6 tweets in length can generate a lot of engagement.

  4. Space the thread out in 1-3 tweet increments instead of writing the entire thread at once.

  5. You can, and definitely should, make threads that repurpose existing tweets with beatmaking videos in them.

  6. Don’t be afraid to experiment and don’t get discouraged if it takes a while for your threads to take off. Not all of my threads are a hit, but on average they are worth the time investment.

I hope this article inspires you to create some beatmaking video threads that put an additional spotlight on your work. Feel free to drop an questions you might have in the comments.


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