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sefu's avatar

In the beginning, what are the most important aspects to focus on?

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Gino Sorcinelli's avatar

For me, the biggest things I try to focus on are not overthinking things and writing consistently. I find that when I overthink questions like "Will people like today's article?" or "What should I write about today?" it bogs down my creative process. Obviously I do have to consider those things, but it becomes paralyzing if I spend too much time dwelling on them. So I write and write and write and write. I just keep writing about people, songs, and albums that interest me. Sometimes the stories are a success and sometimes they aren't but I keep on writing. Also, I try not to pay too much attention to views and open rates on my emails. I do have to be aware of them but over analyzing them is draining.

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Nikita Petrov's avatar

How did you get your first 1,000 subs?

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Gino Sorcinelli's avatar

That's a great question. It took me several months to hit 1,000 total subscribers. Hindsight being 20/20, I wouldn't have turned on the paid subscription option right away. I would have offered Micro-Chop as a free newsletter for a few months and focused on building my total mailing list. A lot of the most successful Substack writers talk about this strategy. (Check Judd Legum's interview on the Substack podcast for more about this https://on.substack.com/p/a-growth-masterclass-with-judd-legum). But I was in financial dire straits last summer and needed money, so I started out on day one offering one article per week to free subscribers and three articles per week to paid subscribers. I think the biggest key to growing my list has been consistency. My target is publishing three new articles every week and I've only missed that mark once or twice. When I write with consistency and on a schedule, I find it's easier to get people's attention. People know what to expect. I also spend a fair amount of time using the Micro-Chop Twitter account to build engagement, share music, share other people's articles (and credit them), and share my own work. The Micro-Chop Twitter feed draws a lot of people to my Substack. Growth on Substack can be tricky--I had a really good first few months and it has been a bit more up and down since. Regardless, I try to stick to my schedule and do what I can to push through the slow times. Good luck and let me know if you have any other questions.

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