What’s the Best Day and Time to Share Your Music on Social Media?
Some thoughts on getting people to engage with your work.
|Gino Sorcinelli||Feb 9||6||1|
On Saturday producer and Micro-Chop flip challenge participant Joe Fritz asked a good question on Twitter.
Thinking about when people are most likely to see (and listen to) the fruits of your labor is a worthwhile endeavor. Being thoughtful and deliberate about your posting schedule probably has some benefit.
However, if I’m being honest, there are probably artists/musicians/producers much more qualified than I am to answer the question because I’m bad at planning out my social media feed and usually post on a whim or when I feel inspired to.
I also think making your social media feed a trusted space and a community is the best way to get people to engage with your work and probably more of a valuable long-term investment than optimizing the day and time of a post.
Here are a few suggestions for how to turn your social media feeds into destinations:
1) Teach People and Share Information- Is there a basic skill, unique or unconventional production technique, or mixing/mastering advice that you’re willing to share with your audience? Could you demonstrate it in a video or break it down in a short article or tweet thread? Knowledge is power and people tend to respond very positively to informative posts that teach them something new.
2) Use Your Feed to Celebrate the Work of Others- From the daily playlists I did a few years back to reading lists and sample challenges, nothing has helped me connect with people and expand my audience more than sharing the work of others. If you’re a producer, you can use your social media feed to shine a light on and celebrate the music of deserving and under-appreciated musicians/producers/vocalists/etc.
3) Show an Appreciation for History- This is somewhat of an extension of #2. Few artists have inspired the aesthetic of the Micro-Chop Twitter feed more than DāM-FunK. The way he uses his sizeable platform to educate people about important artists and records of the past is very inspiring and appreciated. You can tell he has a deep appreciation for the genres and spaces he works in and he cares about preserving multiple musical legacies besides his own.
4) Engage with Other People’s Work- I honestly struggle to do this at the level I should and I sometimes need to take extended breaks from being active on social media. That said, it’s nice to like, reshare, and reply to other people’s posts about their projects to let them know that you value their work.
5) Start a Substack Newsletter- Yes, it’s another thing to add to the endless list of things in life—but I also think it’s a really good idea. Every email you send can work as a article/email hybrid and it fosters a direct connection with your most intimate fans. Read more about starting a newsletter here.
6) Participate in Community Events Like Beat Showcases and Sample Challenges- This is pretty self explanatory but I’ve seen a lot of producers level up their visibility in a major way just by being a part of a few sample challenges or hopping on one of Battle Ave’s Sessionin beat showcases. Both are definitely a good way to get people to listen to your music.
Micro-Chop @micro_chopI've been really inspired by @nelacthebeatnja and @darealdibiase's sample challenges so I'm gonna throw a #SampleFlipChallenge out out there. I'll retweet anyone who gives it a go. Hashtag: #SwinginFlipChallenge YouTube link below. https://t.co/WcOeUxtJY1 https://t.co/dA0vYOoKoB
I hope these strategies work well for all of you, I’d love to hear your feedback and suggestions for engaging with people if you have them.
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